Powerful economic development tool
Sites, neighborhoods, and communities understand that strong, place-based brands are essential for attracting residents, businesses, and tourism….as well as building buzz and momentum.
A VOICE AND PERSONALITY. For residents, the brand is a touchstone for community pride, values and goals. For visitors, it offers quick and consistent place identification with credible backstory.
POSITIONING WITHIN THE MARKET. A brand based on place cannot be co-opted by anyone else. It captures a unique spot in a dynamic and competitive market.
BUILDING THE EXPERIENCE. Public art, streetscape, and designed public spaces that refer back to the brand reinforce the experience of being there. Strategic, on-brand placemaking can be a logical next step.