Regent Street Corridor

DATES: 2015 – PRESENT

CLIENT: Greenbush Vilas Partnership/ Madison Gas & Electric/other private stakeholders

NEED: Madison’s Regent Street Corridor has untapped redevelopment potential that the market is primed to realize. This blighted yet vital commercial corridor is both the game-day edge of the UW Campus, and serves residents of the Greenbush and Vilas neighborhoods and community. While a corridor plan existed, there was great need for a vision and implementation plan to define its role, identity, and experience.

The Vision, Projects, and Implementation aim to:

  • Catalyze new investment and redevelopment of underutilized properties
  • Shape the vibe and character of the corridor to be a distinctive and memorable destination
  • Create stronger market linkages between neighborhoods, new housing and commercial uses along a pedestrian oriented Regent Street Corridor
  • Develop a vision for enhancing a family-oriented Game-day experience for residents and visitor.
  • Reduce neighborhood externalities/impact

V&A ROLE:

V&A conducted a place-based Market and Opportunity Analysis to identify and prioritize key projects, and an Implementation strategy. The team continues to work with property owners and stakeholders and a cohesive Vision to advance projects consistent with the plan and community goals.

SELECT PROJECT ELEMENTS:

  • Monroe – Regent signature intersection/civic space
  • Italian Heritage/Greenbush focal points
  • Kohl Center /Alexander Property Vision for densification and integration
  • Game Day Experience

IMPACT AND RESULTS:

  • Over $150 M in reinvestment between 2018-2024
  • New locally owned unique restaurants/destination business sprouting
  • New City TID created