Susan Hansen is our Principal Marketing Communications leader who is focused on development of place identity, place concepts, communication materials, and design graphics. She also co-leads Eye Level Studio.
Susan thrives on ‘finding and polishing the nugget of the idea’ in all marketing solutions for Vandewalle & Associates and its clients, utilizing both copy and design.
This former ad creative came to her role at Vandewalle & Associates with more than fifteen years of agency experience as copywriter, designer, and creative director at advertising agencies in Milwaukee, Madison and Sheboygan. She has worked to create selling concepts, marketing platforms, design, and copy tone for a wide range of clients including GE Medical, Philips Royal Electronics, Humana, CUNA Mutual, Oscar Mayer, and Mercury Marine. In that journey she has been creator of every kind of print material, as well as materials for radio, television, and video.
Susan took a roundabout way to get here. After enrolling at the UW-Madison school of Landscape Architecture as a mid-career change, she found a new purpose communicating on behalf of place and environment. She has since crafted a place at Vandewalle & Associates and Eye Level Studio.
Over the years at Vandewalle, Susan has been involved with countless marketing communications pieces including: Madison Healthy City Initiative; Capitol East District; Deforest Marketing; Uptown Fitchburg; Racine RootWorks and Machinery Row vision development; Rifle River Town/Energy Village Opportunity Analysis; Milwaukee 7; Janesville Towne Square; Oscar Mayer Special Area Plan; Alliant Energy Center Destination District; and StartingBlock Madison. She specializes in unique and easy-to read infographics and vision graphics that can help take audiences through complex processes and bring new concepts to life. Particularly inspired by the process of transformation in art and communication, she continually experiments with new media including everything from paint and mixed media collage, to animation, to audio and video.
You can email Susan here.
EDUCATION
B.A. Journalism
University of Wisconsin
Madison, Wisconsin
In Progress: Professional Landscape Architecture
University of Wisconsin
Madison, Wisconsin
PROFESSIONAL AWARDS, MEMBERSHIPS
Phi Beta Kappa
AAF Addy golds and silvers for print, broadcast, and campaigns
Telly Awards for broadcast