Susan Hansen
Principal, Marketing Communications
Susan Hansen is a marketing communications specialist who is focused on development of communication materials and concepts. Her responsibilities at Vandewalle & Associates include finding marketing solutions for Vandewalle & Associates and its clients; and directing, designing and producing creative documents and marketing materials.
Susan came to her role at Vandewalle & Associates with more than fifteen years of advertising agency experience as copywriter, designer, and creative director. She has worked to create selling concepts, marketing platforms, design, and copy tone for a wide range of clients. Susan has developed print materials, as well as materials for radio, television, and video. After enrolling at the UW-Madison school of Landscape Architecture as a mid-career change, she determined her marketing communication skills could find a home working to better places and the way people use their environment.
Over the years at Vandewalle, Susan has been involved with countless marketing communications pieces including: Madison Healthy City Initiative; Capitol East District; Deforest Marketing; Uptown Fitchburg; Racine RootWorks and Machinery Row vision development; Rifle River Town/Energy Village Opportunity Analysis; Milwaukee 7; Janesville Towne Square; Oscar Mayer Special Area Plan; Alliant Energy Center Destination District; and StartingBlock Madison. She specializes in unique and easy-to read infographics and vision graphics that can help take audiences through complex processes and bring new concepts to life. Particularly inspired by the process of transformation in art and communication, she continually experiments with new media including everything from paint, to animation, to audio and video.
Education
B.A. Journalism
University of Wisconsin
Madison, Wisconsin
In Progress: Professional Landscape Architecture
University of Wisconsin
Madison, Wisconsin
Professional Awards and Memberships
Phi Beta Kappa
American Society of Landscape Architects
Winner of 3 AAF Addy golds and 2 silvers for print and campaigns, and 2 Telly Awards for broadcast
