MADISON, WISC. (Excerpts from madison.com and The Cap Times) – At the public meeting Jan. 30, city staff and a consultant team comprised of Vandewalle & Associates and EQT By Design presented the draft plan at the newly renovated 910 Oscar at OM Station, which is the former Oscar Mayer office building.
The special area plan will be used to guide the future reuse and redevelopment of the area surrounding the former manufacturing plan. The plan area is roughly bounded by Packers and Pennsylvania Avenue on the east, Aberg Avenue on the north, and Fordem and North Sherman Avenue to the west.
The plan builds off of the Oscar Mayer Strategic Assessment, which explored the area’s role in the regional economy and set redevelopment priorities.
Redeveloping the former industrial corridor will be challenging, especially because it is located in the heart of existing neighborhoods, the plan states.
“Successful redevelopment of an industrial corridor into a vibrant and inclusive mixed-use district does not happen by accident,” according to the plan. “Visionary planning, strategic public investment, intentional and targeted developer and business recruitment, attention to design and public private partnerships are necessary parts of the proactive implementation necessary to optimize tax base replacement and achieve the vision.”
